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In the world of digital marketing, staying ahead of the curve while always staying on top of current trends is paramount. While there is a wealth of information available on the Internet and through other conventional forms of media, digital marketing conferences are second to none in terms of value. At these conferences, many of the world’s top gurus come together to share their collective knowledge for all in attendance.
Unfortunately, due to the caliber of speakers at these conferences, it’s not uncommon for the price of entry to such conferences to be quite high. Due to this, its paramount to take into account the variety of different conferences and pick the one that is best fit for your particular scenario.
Many different types of conferences pop up all across the globe just about every day, thanks to this finding one that fits your niche is quite easy – depending on how far you’re willing to travel.
So, what are some of the latest digital marketing events and conferences in 2014? Let’s take a look at just some of the few you won’t want to miss.
Search Marketing Expo (SMX)
First up is the Search Marketing Expo – commonly referred to as SMX. This conference, quite obviously, focuses on search engine marketing with a ton of big names in attendance. Sponsors for the vent include Google, Moz, Majestic SEO and many other hard-hitting brands that constantly pop up within the search engine marketing industry.
There are several things that are great about the Search Marketing Expo other than their heavy hitting sponsors. First and foremost, the expo is held a massive 11 times per year ranging in loctaions from Jerusalem and San Jose to Paris, Stockholm and Las Vegas. Thanks to the myriad of locations this conference takes place; it’s a bit easier for prospective attendees to find a conference close to them.
Next up is the plethora of knowledgeable programs that are held during the conference. Quite obviously, a wide array of these programs is predomanintly focused on search engine marketing.
Such speakers at the conference include BuzzFeed CEO & Founder Jonah Peretti who will give a panel on leveraging viral content to push your digital marketing campaign. Search Engine Land will also give a panel that will touch on various subjects within the search engine marketing landscape to ensure you’re getting the most out of your investments. Additionally a panel that is sure to be of interest to virtually all in attendance is from SEO expert Bruce Clay. This panel will focus on the algorithmic changes constanstly shaping the face of SEO and what you can do to stay ahead of the curve. If you’re more focused on the PPC (pay-per-click) side of things, there will also be a Google sponsored advanced AdWords training session that is sure to have you knowing AdWords lke the back of your hand.
Price wise, prospective attendees will be looking to pay close to $2,000 for a ticket but with so much knowledge being pushed around at SMX, that is sure to quickly pay fo itself.
If you’re not familiar with affiliate marketing, it is defeintiely something you’re going to want to check out. In a nutshesll, affiliate marketing is taking someone’s product, marketing it to the masses and taking a commission from every sale. Due to the fact that you don’t actually have to take the time to make a product, affiliate marketing allows marketers to focus on selling instead of product creation. If you want to learn more about this, the Affiliate Summit digital conference is an expo you won’t want to miss. Taking place in both Las Vegas and New York, this conference is very accessible to just about anyone willing to make the trek.
Priced between $249 and $2,249, the Affiliate Summit offers various different levels of entry that will appeal to different demographics. For $249, conference goers will be able to view keynotes, check out the exhibition hall and network with other conference goers. $2,249, on the other hand, will net one all access pass including meals provided by the conference, attendance to all sessions, DVD’s of all session material and more.
Social Media Marketing World
Thus far we’ve touched upon one of the top search engine marketing conferences and one of the top affiliate marketing conferences. However, given the current state of digital marketing, this list wouldn’t be complete without a social media marketing conference. Lucky for us, Social Media Marketing World has become one of the top social media marketing conferences to date.
Priced at $1,497, Social Media Marketing World is the perfect conference for anyone looking to stay ahead of the pack in this increasingly social world. Taking center stage at the conference are a ton of big names that have been highly regarded as social media gurus. Such speakers include Mari Smith, who has been said to be one of the top social media strategists in the industry and Ted Rubin another highly lauded social media strategist. However, it doesn’t stop there as speakers such as Cynthia Sanchez, CEO of Oh So Pinteresting, give insight into marketing on specific platforms such as Pinterest, Instagram, Facebook and more.
All in all, the boom in digital marketing has spawned quite a few conferences focusing on the subject. Luckily, just about all of the popular digital marketing conferences have been able to add heavy hitting speakers to their roster. In short, having a goal of what you want to learn and then finding a conference to suit your needs will set you up for conference success.